Canvas Magazine Repackages Great Advice

I’m a little in love with this new print magazine, Canvas, that my colleague Matt Feldman at Millmar Paper introduced to me.  Today, I spotted a call-out box entitled, “Let them know you have it” in a back issue focused on the Next New Thing.  The article addressed selling ancillary product to your core business as a means of bouncing back faster from the recession.  I thought the message was so smart and obvious at the same time.

It boils down to this — feature the new product on a unique landing page of your website, display it in your office, and sample the product to your customers.  In other words, let them know you have it!

-Sari McConnell at

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