Category Archives: Hall of Fame

Conformer Hall of Fame # 5: A Sample Kit That Screams Quality

Posted on August 8, 2011 by Sari McConnell

With one foot solidly in the print industry, I see my fair share of marketing materials and sample kits from the print world.  And I am often left unsettled.  If our industry is to persuade others of the compelling value … Continue reading →

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Conformer Hall of Fame #3: A Packaging Party (on the Inside)

Posted on May 25, 2011 by Sari McConnell

  I get a depressing amount of ‘Hall of Shame’ candidates  in the mail every week, that it comes as something of a shock to get a package that blows my hair back.  Stella & Dot, a direct marketing jewelry … Continue reading →

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Hall of Fame #2: Oscar Envelope Praised by Tom Hanks

Posted on February 28, 2011 by Sari McConnell

Despite my criticism of the official 83rd annual Academy Awards ill-fitted envelope (Hall of Shame #12), I would be remiss if I didn’t call attention to Tom Hanks’s envelope comment at the top of the Oscars show. “These envelopes are works … Continue reading →

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Posted in Branding, Hall of Fame, Hall of Shame | Tagged , , , | 2 Comments

Hall of Fame #1: Leading by Example

Posted on October 26, 2010 by Bob Makofsky

After nine Hall of Shame blog posts where we have poked holes in corporations’ missed marketing opportunities, postal blunders, and environmental lapses, I received a mailing today worth highlighting for its excellent execution. Dupli, a Syracuse, NY-based envelope and marketing … Continue reading →

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