Hall of Fame #2: Oscar Envelope Praised by Tom Hanks

Despite my criticism of the official 83rd annual Academy Awards ill-fitted envelope (Hall of Shame #12), I would be remiss if I didn’t call attention to Tom Hanks’s envelope comment at the top of the Oscars show.

“These envelopes are works of art themselves,” said Hanks before awarding Wally Pfister with the Best Cinematography award.

No wonder he’s known as Hollywood’s Nicest Guy.

The envelope was characteristically Oscar gold, embossed with a beaux arts pattern and a faux wax seal closure.  It was fancy, just like all those dresses on the red carpet.  What the Oscar producers don’t know about proper envelope construction, they do know about branding.   They recognize that the envelope is one of the biggest elements of anticipation and dare I say, drama of the Academy Awards:  “And the winner is…. (Envelope)!”

So I’d like to thank Tom Hanks and the Academy for letting the world know the importance of a good envelope.  And we’d be happy to do a consult next year so that their envelope works as good as it looks.

-Sari McConnell at smcconnell@conformer.com

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About Sari McConnell

Sari oversees strategic partnership opportunities and heads up Conformer’s San Francisco office. Sari was formerly the managing director of a venture-backed music and multimedia agency in San Francisco and New York. She began her career in brand management at Hallmark Cards, Clorox, and LeapFrog. Sari is an appointed member of the Bay Area Regional Council of Northwestern University and is an active volunteer at her children’s schools. She received her MBA from the Kellogg School of Management and her B.A. from Northwestern University as well.
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2 Responses to Hall of Fame #2: Oscar Envelope Praised by Tom Hanks

  1. I thought about your company after he made that comment, but then realized it would have worked better if it had been Conformer.

  2. Thanks, David. That will be my product placement project 2012.

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