File Prep 101: Fail-Proof Proofing

Printers use a loupe to review 4C image proofs

Proof review is usually the last time most customers see a job before delivery.  This critical step, when done properly, prevents the unnecessary delay and expense of reprinting.  The type of proof you receive will depend on the job specifications.  While there are exceptions, you should receive one of the following:

Once you receive your proof, make sure that:

  1. The file you released was correct and that the proof matches the file
  2. There aren’t any typos and that phone numbers, email addresses, URLs, etc. are correct
  3. Bleed, safety, trim and fold marks are correct
  4. Type and art are printing in the correct position, colors and at the proper resolution
  5. If applicable, any address or graphic that shows through a window does so correctly

If you need an extra day or two to review the proof, speak to your printer about a revised delivery schedule.  It’s always better to take a little extra time than to reprint.

-Pat Hanke, Customer Service Manager at phanke@conformer.com

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