I got a terrific backhanded compliment on Friday from a good friend and respected colleague in the human resources industry who handles a lot of training materials. “I’ve always known about your envelope business”, she said, “but I was never particularly impressed by it. Until now.” That “now” moment occurred at that lunch, when I put a Conformer poly portfolio in her hand for the first time.
This is what we call a good learning opportunity. Take my friend’s previously well disguised indifference to my entrepreneural endeavor. That’s my fault. She just assumed that a Conformer envelope was just a modest modification of a ubiquitous product…not sexy, not exciting, not worth pondering deeply. It’s near to impossible for a customer to describe you a product they want that doesn’t yet exist. It’s almost as challenging for an innovator to describe a breakthrough innovation without showing you how it works.
So I can blog all day long, but if you’ve never had a Conformer product in your hand, stop reading and ask us for a sample. Put samples in the hands of the influential people in your business and your industry. And just maybe you’ll get a backhanded compliment too.
