A Terrific Backhanded Compliment

I got a terrific backhanded compliment on Friday from a good friend and respected colleague in the human resources industry who handles a lot of training materials.  “I’ve always known about your envelope business”, she said, “but I was never particularly impressed by it.  Until now.”  That “now” moment occurred at that lunch, when I put a Conformer poly portfolio in her hand for the first time.

This is what we call a good learning opportunity.  Take my friend’s previously well disguised indifference to my entrepreneural endeavor.  That’s my fault.  She just assumed that a Conformer envelope was just a modest modification of a ubiquitous product…not sexy, not exciting, not worth pondering deeply.  It’s near to impossible for a customer to describe you a product they want that doesn’t yet exist.  It’s almost as challenging for an innovator to describe a breakthrough innovation without showing you how it works. 

So I can blog all day long, but if you’ve never had  a Conformer product in your hand, stop reading and ask us for a sample.  Put samples in the hands of the influential people in your business and your industry.  And just maybe you’ll get a backhanded compliment too. 

Sari McConnell at smcconnell@conformer.com

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