Hall of Shame #1: Another Reason to Banish Bubble Mailers

Welcome to the first installment of our monthly “Hall of Shame.”  We receive mailings that frequently make us scratch our heads. Basic errors, packaging failures, over-spending, under-spending… You get the point.

Our first entry into the Hall of Shame is a classic. News flash, folks: bubble mailers do not protect paper. They are too flexible. They are expensive. And they always arrive looking like they were run over by a truck.

As you can see from this example, the presentation folder was crumpled, and the sides are heavily damaged.

Sales Kit that came in a bubble mailer
Sales kit mailed in a bubble mailer
Expensive mailing arrives damaged
Expensive mailing arrives damaged

Note: To protect the anonymity of those involved, we have made our best efforts to disguise the identities of our Hall of Shame nominees.

by Bob Makofsky bmakofsky@conformer.com

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