Welcome to the first installment of our monthly “Hall of Shame.” We receive mailings that frequently make us scratch our heads. Basic errors, packaging failures, over-spending, under-spending… You get the point.
Our first entry into the Hall of Shame is a classic. News flash, folks: bubble mailers do not protect paper. They are too flexible. They are expensive. And they always arrive looking like they were run over by a truck.
As you can see from this example, the presentation folder was crumpled, and the sides are heavily damaged.
Note: To protect the anonymity of those involved, we have made our best efforts to disguise the identities of our Hall of Shame nominees.
by Bob Makofsky bmakofsky@conformer.com
