Category Archives: Cost Savings

Paper Stock 101: How Paper and Print Work Together

Posted on August 12, 2011 by Sari McConnell

Matthew Feldman is a good friend of Conformer and, as CEO of Millmar Paper, knows a heck of a lot about paper stock, particularly as it relates to print. He has established himself as a true industry innovator with the … Continue reading →

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Posted in Cost Savings, Design Tips, Mailers / Envelopes, Presentation Folders | Tagged about paper stock, choosing paper stock, Matt Feldman, Millmar Paper, paper and print, paperboard, Xtreme Coated Cover | 1 Comment

File Prep 101: Fail-Proof Proofing

Posted on August 8, 2011 by Sari McConnell

Proof review is usually the last time most customers see a job before delivery. This critical step, when done properly, prevents the unnecessary delay and expense of reprinting. The type of proof you receive will depend on the job specifications. … Continue reading →

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Posted in Cost Savings, Design Tips | Tagged cost-saving print tips, Digital proof, file preparation, how to proof, PDF proof, proofs | Leave a comment

File Prep 101: How to ‘Color Break’

Posted on June 7, 2011 by Pat Hanke

This blog series , File Prep 101, is expressly written for people who oversee print-related projects but who may not have a formal education in graphic design. This blog series is intended to demystify design lingo and illuminate the pre-production … Continue reading →

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Posted in Cost Savings, Design Tips | Tagged 4c process, color break, pms colors, print file preparation | Leave a comment

USPS Tutorial: How to Save Postage

Posted on June 6, 2011 by Sari McConnell

It’s been four years since the U.S. Postal Service changed its price structure. That doesn’t mean that the USPS has gotten better at explaining its not-so-new rate system to customers. Their website will price your mailing, but won’t give you … Continue reading →

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Posted in Cost Savings, Postal Info | Tagged First Class Mail, How to save on postage, large envelope, mailer, package, postage savings, U.S. Postal Service, US Postal Service prices | Leave a comment

6 Tips to Avoid Overpackaging

Posted on March 9, 2011 by Sari McConnell

Take out a measuring tape. Measure the length, width, and thickness of the contents you want to mail. This will help you shop for the right package that will fit your contents. Don’t buy more than you need. Using a … Continue reading →

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Posted in Cost Savings, Design Tips, Environmental, Mailers / Envelopes | Tagged overpackaging, packaging | 1 Comment

Hall of Shame #11: Reach Out and Touch Someone

Posted on January 10, 2011 by Bob Makofsky

I have been a loyal AT&T Wireless customer since 1996, long before mobile phones were not the mandatory business tools they are today. I have watched the Company re-brand itself more times than Madonna. Ah the memorable slogans – More … Continue reading →

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Posted in Branding, Cost Savings, Hall of Shame, Mailers / Envelopes, Postal Info | 1 Comment

USPS Appeals Postal Regulatory Commission’s Rejection of Price Increase

Posted on October 22, 2010 by Sari McConnell

Late-breaking news learned here at the EMA annual meeting in Kansas City where the U.S. Postal Service is, is a hot topic for obvious reasons. We told you here about how the USPS’s request to raise its prices more than … Continue reading →

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Posted in Cost Savings, Postal Info | Tagged EMA, exigent rate case, mail, Postal Regulatory Commission, prc, U.S. Postal Service, USPS | Leave a comment

Breaking News: PRC Denies USPS Exigent Rate Case

Posted on September 30, 2010 by Bob Makofsky

With a surprising and unanimous decision, the Postal Regulatory Commission has thrown out the USPS request to increase postal rates by 5.4%. What does this mean for businesses dependent on the USPS? It means no postal rate increases at all … Continue reading →

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MTAC Conference on Vendor Innovation Within USPS

Posted on August 5, 2010 by Bob Makofsky

For the first time, Conformer has been invited to attend next weeks USPS Mailers’ Technical Advisory Committee (MTAC) meeting by Susan Plonkey, President of Mailing and Shipping Services. Susan, along with Jack Potter, USPS Postmaster General will be leading a … Continue reading →

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Conformer to Speak at Envelope Manufacturers Conference

Posted on September 20, 2009 by Bob Makofsky

The executive team here at Conformer, Marvin, Sari, and I will be participating in a presentation and panel discussion at the Envelope Manufacturers Association fall conference. The topic of discussion is a core value of our organization — innovation. The … Continue reading →

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