Author Archives: Bob Makofsky

About Bob Makofsky

Bob runs operations and marketing and is Conformer’s resident postal expert. Bob has over a dozen years of entrepreneurial experience in the technology industry, in both marketing and business development roles ranging from negotiating $100 million-plus contracts nationally and abroad to developing marketing campaigns. He is regularly featured in print and packaging trade magazines on innovation. Bob is a competitive cyclist and longtime member of the Century Road Club Association in Central Park, competing in the Empire State Games (2007, 2008). Bob graduated from the University of Denver.

“Lay off 220,000 postal workers? What could go wrong with that?”

Posted on December 13, 2011 by Bob Makofsky

Postmaster General Patrick Donahoe appearing before Congress on September 6, 2011 proposing massive layoffs of postal workers. The Daily Show’s Jon Stewart says that we should not fear a sudden USPS shutdown because, “All it takes is major and fast … Continue reading →

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Posted in Postal Info | Leave a comment

Micro-Lending for the Holidays

Posted on December 13, 2011 by Bob Makofsky

As 2011 draws to a close, we look back on the past 12 months and are reminded of all the important people — our friends, colleagues and clients with whom we spend time sharing the trials of business and the … Continue reading →

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Posted in Conformer News, Random Thoughts | Tagged , | Leave a comment

Postmaster Promises Leaner, Faster, Smarter USPS

Posted on September 23, 2011 by Bob Makofsky

Top Brass Lays Out Plan to Reverse USPS Downward Trend Tuesday’s annual National PCC Day marked the 50th Anniversary of the Postal Customer Council. The event is typically highlighted by a video simulcast of the Postmaster General, along with other … Continue reading →

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Posted in Postal Info | Tagged , , , , , , | Leave a comment

Canada Post Switches to Conformer® Mailers

Posted on September 6, 2011 by Bob Makofsky

Customer-friendly mailers offer improved functionality and durability for prepaid Xpresspost™ and Priority™ Next A.M. shipments Conformer Products Inc. is proud to announce that Canada Post, Canada’s largest retail and transportation network, is switching to Conformer products for its Xpresspost™ and … Continue reading →

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Posted in Conformer News, Mailers / Envelopes, Postal Info | Tagged , , , , , | 1 Comment

Hall of Shame #14: Dell’s FSC-certified Junk Mail Is Still, um, Junk Mail

Posted on July 5, 2011 by Bob Makofsky

I am happy to see that corporate America is hitching a ride on the eco-friendly bandwagon, but if their actions don’t match up to their message, it can spell trouble. I just received a Dell catalog full of energy-saving claims … Continue reading →

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Posted in Environmental, Hall of Shame | Tagged , , , , , | Leave a comment

Hall of Shame #11: Reach Out and Touch Someone

Posted on January 10, 2011 by Bob Makofsky

I have been a loyal AT&T Wireless customer since 1996, long before mobile phones were not the mandatory business tools they are today.  I have watched the Company re-brand itself more times than Madonna.  Ah the memorable slogans – More … Continue reading →

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Posted in Branding, Cost Savings, Hall of Shame, Mailers / Envelopes, Postal Info | 1 Comment

New Video – How Conformer Products Work!

Posted on November 12, 2010 by Bob Makofsky

I published a new video on the Conformer YouTube channel, How Conformer Products Work! Written, directed, shot and edited by yours truly. [youtube=http://www.youtube.com/watch?v=wHF2E3BoLkQ] So, how did I do? -Bob Makofsky at bmakofsky@conformer.com Share:

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Posted in Conformer News, FAQs / Case Studies | Leave a comment

Postmaster General Abruptly Announces Retirement

Posted on October 26, 2010 by Bob Makofsky

Postmaster General Jack Potter, after serving nine years in that role, announced his retirement today, effective next month.  Patrick Donahoe, current Deputy Postmaster General, will take over as the new PMG. I have had the pleasure of meeting Patrick Donahoe … Continue reading →

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Posted in Postal Info | Tagged , , , | Leave a comment

Hall of Fame #1: Leading by Example

Posted on October 26, 2010 by Bob Makofsky

After nine Hall of Shame blog posts where we have poked holes in corporations’ missed marketing opportunities, postal blunders, and environmental lapses, I received a mailing today worth highlighting for its excellent execution. Dupli, a Syracuse, NY-based envelope and marketing … Continue reading →

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Posted in Branding, Hall of Fame | Tagged | Leave a comment

Breaking News: PRC Denies USPS Exigent Rate Case

Posted on September 30, 2010 by Bob Makofsky

With a surprising and unanimous decision, the Postal Regulatory Commission has thrown out the USPS request to increase postal rates by 5.4%. What does this mean for businesses dependent on the USPS?  It means no postal rate increases at all … Continue reading →

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Posted in Cost Savings | Leave a comment